Shoshanna Fraizinger, CCP
AACE International President 2022-2023
President@aacei.org
Strategy Alone Won’t Bring the Change We Seek
“However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill
I really like this quote—Not just because it resonates so well with the Plan-Do-Check-Act management methodology that is the cornerstone of our TCM Framework, but because it reminds me that while having an elegant strategy is a glorious thing, it alone won’t bring in the change we seek. For that, we require action—as well as some way to measure and reflect if the correct steps are being taken.
We need to check the results to see if progress is being made, and only then do we know if our strategy is working.
The Board met in October to review our strategic plan. This was our annual check-in to validate for ourselves that the objectives we outlined as an organization are still relevant, and the tactics we have put in place are achieving progress. I’m happy to report that one outcome from this meeting was a consensus that our strategic plan is sound and valid for the facilitation of our Association’s mission and vision. To date, the work of our Association staff and volunteers to implement and execute the plan’s tactics is showing demonstrable evidence that the objectives of our plan are being met. I couldn’t be prouder of us as an Association. We have accomplished a lot, as well as all we have set to do in the coming calendar year.
As we come into this season of holidays and yearend reporting, I can’t help but think it feels a bit busier. This may be because this year we got to do more of these things in a face-to-face manner. Maybe it’s because it just feels like there is a lot going on in the world and it is all vying for our attention. Whatever the root cause, it’s a good time to remind ourselves to stop and take a moment to reflect on our accomplishments, give thanks to those who have helped and supported us in these accomplishments—including our friends and families.
I’ll close with a tremendous thank you to all our members, volunteers, and staff who make AACE the wonderful professional Association it is and wish all of you and your families all the best in this holiday season. However you choose to celebrate, may you have health and happiness into the new year.
Best regards,
Shoshanna
AACE Headquarters Staff Retreat — Members of the AACE Headquarters staff recently gathered in Morgantown for a two-day staff retreat and training. Shown above from the left are Ryan Schwertfeger, Manager Information Technology; Greg Carte, Technical Operations Coordinator; Mary Kathryn Jackson, CAE, Manager Member Engagement; Guest Robert Ayres, President of the Bruce County Section from Ontario, Canada; Shoshanna Fraizinger, CCP, 2022-2023 President AACE; Sara Peters, Credentialing Analyst; Gina Mazzetti, Member Services Coordinator; Marvin Gelhausen, Managing Editor; Molly Burrow, Senior Accounting Assistant; Janice L. Johnson, CPA, Director Accounting and Administration; Teri Jefferson, CMP, Manager Education; Debra L. Lally, CAE, Executive Director/Chief Executive Officer; Jennie Amos, Director Governance, Marketing and Meetings; Christian Heller, Director Technical Guidance; Valerie Smith, Senior Credentialing Analyst; and Penny Whoolery, ICE-CCP, Manager Certification and Membership. Not shown is Joanna Boggs, Business Development Coordinator.
Dear Shoshanna,
When I read the headline, my heart skipped a beat…. AACE is going to give an accurate status report – current measured performance, critical issues, how it will overcome lack of progress. Take a look at the staff photo, this is not the future, sorry folks. AACE has some good products wrapped in an old organization that accepts the status quo.
Ian Koenig – active member since 1986
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